How to promote an Ecommerce website

How to promote an Ecommerce website – A website or site is gathering of relevant web pages (It is a document written in HTML {Hyper Text Markup Language} to the World Wide Web and web browsers.) with the single domain name.

These websites are declared on a web server and it can be displayed on the web browsers such as chrome, Mozilla Firefox, etc.

Also Read: Website design company in Bangalore

Types of websites:-                                             

  • Personal websites
  • Business websites
  • Photo sharing websites
  • E-commerce websites
  • M-commerce websites
  • Writers or Authors websites
  • Multilingual websites
  • Question and Answer websites

E-commerce website:-

E-commerce (also known as “electronic commerce”) website is an online gateway where we can buy and sell products and services or transfer information, on an electronic medium like the internet.

Also Read : How to sell my product online.

M-commerce websites:-

M-commerce (also referred as “Mobile commerce”) uses wireless devices such as cellular telephones for buying and selling of goods and services or transferring of information.

How to promote an Ecommerce website

Also Read : Planning for an online store? Choose Magento

 How to promote an E-commerce website?

Promotion is the process of advertising a product or an organization, in order to increase sales or to create an awareness among the people.

It is very important and plays a major role in businesses in order to showcase the business services.

Promotion can be done by the following ways:-

  • SEO (Search Engine Optimization)

SEO is a collection of techniques, which is used to increase traffic (number of visitors) for a website, so that the website is placed on top positions of the result page when searched on the search engines such as Google, Bing, etc.

How to promote an Ecommerce website


Types of SEO:-

  1. White hat SEO.
  2. Black hat SEO and
  3. Grey hat SEO.

SEO can be split into two categories such as On-page SEO & Off-page SEO

          On-page SEO:-

On-page, SEO includes all the processes that can be done directly within the websites such as modification in the titles, content or meta descriptions in order to increase the ranking of the websites on the search engines result page (SERP).

On-page seo technique involves

  • Page titles
  • Meta descriptions.
  • Meta tags.
  • URL structure.
  • Body tags such as H1, H2, H3, H4, H5, H6.
  • Keyword density.
  • Image SEO.
  • Internal linking’s.

            Off-page SEO:-

Off-page SEO is a technique which is done outside the websites such as social bookmarking, article submission, etc., in order to increase the ranking of the websites on the search engines result page (SERP).

Off-page technique involves

  • Social bookmarking.
  • Directory listing.
  • Article submissions.
  • Image submissions.
  • Video submissions.
  • Infographic submissions.
  • Blog submissions.
  • Forum submissions.
  • Social media engagement such as facebook, twitter, linkedin, Instagram, and youtube.

Apply Search engine optimization techniques to the e-commerce websites and all business websites, it helps in getting more rankings to your site which means more visitors and more sales.

  • Creating blogs.

A “blog” is an informational site which is written and updated by an individual or a group of people.

Blogging is one of the efficient ways to promote your business, if your e-commerce site sells a specific product or offers a service, create a blog describing it and attract the people, once people visit your blog keep updating them with the products and services (How to promote an Ecommerce website).

In many cases, these visitors may, in turn, become your customers and this one of the major technique which had been followed by many businesses.

  • Use social media sites.

Now a day’s billions of the people are engaged on Social Medias (such as facebook, twitter, Instagram, linkedin, google+, youtube) and it is one of the best places to communicate with the people all around the globe.

It allows individuals or businesses to interact and build relationships and communities online. It helps the customers to contact them directly.

In order to create awareness about your business or products or services among the people, keep posting the services on a daily bases and share it with many people.

  • Paid advertising for e-commerce.

Paid advertising is the process of advertising your services by paying money for it.

It is cost effective but when used in a correct format, it is the great way to increase the rankings of your site and boost your business.

Google Adwords:

Google Adwords is an online service which is used for advertising the business and it had been developed by the Google team in order to help the business person to reach out to their customers.

When someone searches for a particular term on google search engine, Google will showcase you with a list of searches, if you see clearly the top and bottom results are usually Ads.

Types of advertising ads:-

  1. Display ads.
  2. Social media ads.
  3. SEM (Search Engine Marketing).
  4. Native advertising.
  5. Remarketing / Retargeting.
  6. Video Ads.
  7. Email Marketing.

Types of promotion

  • Personal selling
  • Social media marketing.
  • Direct marketing.
  • General Advertising.
  • Public relations.
  • Sponsorship.
  • Sales promotion.
  • Digital promotion.

Conclusion: How to promote an Ecommerce website

E-commerce website promotion can help your business stand out from a crowd of online stores and boost your business by reaching the customers that you need. When your online store is ready to open for business, consider creating an e-commerce website promotion strategy balanced to meet your goals. For more details feel free to call: +91 9986372376 / +91 9986372359 or email: or visit our website:

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