Online Ecommerce shop owners make searches in google engine like how to increase my ecommerce website SEO Ranking? And how does Google Rank my Ecommerce website? as a result of establishing a brand new on-line shopping website amongst already established brands is nothing less than a challenge. Below is listed are the steps that are widely used and which helped us to resolve SEO problems with ecommerce website and created Indian shoppers favour it over established on-line retailers. Hope this ecommerce store SEO case study will assist you figure out the way to improve ranking of your on-line store on Google search results.
How we optimize this Ecommerce Site Using On-Page SEO?
Step1: Comprehensive Keyword research
Keyword analysis says that the first and foremost important step of search engine optimization. Lacking in the quality keyword analysis is one among the most recognizable problems with ecommerce websites that don’t sell. AdWords Keyword Planner, Google Auto-complete, Victimisation company feedback, and Google Trends, a listing of phrases & keywords normally used as search terms by normal users will be created.
Our SEO team will also do complete analysis on Competitor website to find out which keywords are being targeted by competitors organically and through Google advertisements. Some keywords were combination of:
- General queries related to online shopping.
- Discounts and special offers.
- Seasonal search terms.
- Search terms related to featured products.
Step 2: On Site Optimization
On page optimisation plays the second vital role in ecommerce portals. On-page optimisation makes the content of online ecommerce store simply comprehensible for search engine crawlers. The main focus is primarily on:
Information architecture (URLs, headings, Title, description, content indentation, sitemaps, tags, product and category pages optimization etc.)
- Internal Linking
- Social Media Integration
- Textual Content
The ecommerce store will be properly customized and developed by Ecommerce Developers Bangalore and was fitted with an SEO friendly Content Management System. The CMS helped us conveniently optimize website’s loading time, online page size, page titles, meta-tags, URLs, headings, alt tags for pictures, image & product description, and other various alternative details for targeting keywords related to the ecommerce business.
Our team ensures that we fallow correct categorization of featured merchandise. If the question, ‘why my on-line store isn’t ranking in Google search results?’ is occupying your mind, then, on-page optimisation might be the difficulty.
Step 3: Work on Website Loading Time
Our team brought down website loading time to minimal to improve the performance and user experience, within these managed method we reduce the web site bounce rate moreover. High website load time is one among the most important problems with on-line shopping websites because of sizable amount of pages and images of high quality and resolution. This helped the online shopping store score in one amongst the foremost important search engine ranking factors. Our design team accomplished this by reducing the dimensions of varied website elements, using higher development techniques to fetch information, and deploying quicker servers. Performing on website loading time is commonly forgotten by designers and SEO specialists and therefore this time is missing from most SEO case studies.
You can use Google –Page Speed Insights to test website loading time
Step 4: On-Site Content Optimization
We advise all the ecommerce entrepreneur to add in detailed, relevant keyword which are rich and user friendly in product descriptions and update the content on a regular intervals. Search engines always recommend all ecommerce websites to have authentic and quality content. We warn all ecommerce business not to copy web contents from any other online stores as it results in the content duplication which will be strictly penalized by search engines. Ecommerce Developers Bangalore recommends you to improve your online store by paying extra attention to on-site content optimization.
Step 5: Removal of Duplicate Content
Ecommerce web site can have duplicate content on some pages as a number of the product being commonly sold-out on major online stores which were terribly similar. Sometimes, multiple URLs were being generated automatically for an equivalent page each time a brand new purchaser left a review. To counter such problems with the ecommerce web site, robots.txt was used. This will block certain areas that creates duplicate content on the web pages.
Canonical tag was accustomed to indicate websites to be indexed and no-follow attributes were allotted to links that contained duplicate content.
Step 6: Established Multiple Sources of Traffic
On website SEO takes time develop returns. So, from the appropriate inception, Ecomemrce Developers Bangalore team looked beyond the bounds of the website to generate multiple sources of traffic. Targeting excessive keywords through the official website and obtaining trustworthy ranking for all is not continuously potential. So, we tend to invariably invested with resources towards generating regular traffic through company’s blog, guest blogging, social media marketing, etc.
All these external sources were joined to dedicated on-the-stop where landing pages have higher conversion. If you would like to enhance your on-line shopping web site sales, then, create as several sources of traffic as potential. If any SEO specialists company or their case study claims that glorious results were achieved by simply functioning on the official website- you would like to consider before hiring them.
Step 7: Domain Authority Improvement
Our team of skilled content writers generated quality, informative, and fascinating content to share with target market. Videos, Infographics, Slideshows and numerous such resources were conjointly created to push as several resources on prime ten search results for targeted keywords. The content need to be optimized with keywords that the eCommerce for website ranking. This helped the brand to avoid cannibalization. Content was perpetually created with publication platform and targeting audiences in mind. Posts shared on social Medias should be fallowed and marketed through social media sharing, participation in discussion forums and comments section. All the external links conjointly can facilitate in link building and improve domain authority.
Step 8: Optimization of Social Media Resources
Our SEO team powerfully believes that Social Media optimisation is as very necessary as on-site optimisation. Numerous relevant keywords of online Ecommerce store were targeted through company’s official and unofficial social media profiles on Facebook, Twitter, Pinterest, Google+, etc. Competitive keywords were utilized in the profile details, posts, image titles and descriptions, varied board details and pins created on Pinterest, etc. Hashtags were addicted to increase content visibility for each visitors and search engines.
Step 9: Conversion Funnel Optimization
All ecommerce website Developed should be tested properly for usability and visitant user experience. Loopholes within the conversion funnel were recognized and corrected diminish the bounce rate. Some corrective steps were taken for expansion overall visit period of the website and they contributed massively in improving sales for on-line shopping website.
Step 10: Regular Monitoring
Performance of the ecommerce website should be deliberately monitored through Google Analytics and individual different tools. Target keywords, homepage, landing pages, external sources of traffic, etc were perpetually tracked for fluctuations and areas of improvement. The website’s overall traffic and individual page traffic, visit period, bounce rate and exit rate, etc were conjointly analysed.